Current location:entertainment >>
McDonald's praised for innovative ad that smells exactly like classic item on their menu
entertainment1People have gathered around
IntroductionMcDonald's in the Netherlands has launched an innovative new advertising campaign, utlising somethin ...
McDonald's in the Netherlands has launched an innovative new advertising campaign, utlising something that's even more memorable than the golden arches.
Inspired by the easily identifiable scent of the chain's french fries, the brand set up the first billboard where the smell becomes the ad.
Placed strategically near restaurants, the three plain red or yellow billboards didn't even have a logo but still managed to lure hungry customers in.
The video ad, which was uploaded to the brand's YouTube channel yesterday, has already amassed more than 2,500 views in 24 hours.
It's description reads: 'We've all been there: you go on an elevator, the subway, or a conference room, and you get a whiff of it.
Inspired by the easily identifiable scent of the chain's french fries, the brand set up the first billboard where the smell becomes the ad
'You can't see it, but you know it: McDonald's. A scent as recognisable as their logo or jingle.
'That's why McDonald's Netherlands put their iconic smell to the test, using nothing else in their latest campaign.'
To passers-by, the giant billboards simply looked empty - until they caught a whiff of the yummy scent of fries.
The voiceover explained: 'McDonald's, you know it when you smell it. So, we wondered, if people can recognise McDonald's by its delicious smell alone, what if we had nothing else on our billboards? Not even a logo.
'Announcing the world's first billboard that smells like McDonald's.
'We simply used ventilators to subtly diffuse our iconic scent, strategically place the billboards near restaurants, and then let the uncontrollable cravings begin.
'Targeting thousands of noses across the Netherlands, people could look away, but they couldn't smell away. It's the first billboard where the smell becomes the ad.'
The clip showed people approaching the mysterious-looking sign and attempting to guess what the smell was.
The clip showed people approaching the mysterious-looking sign and attempting to guess what the smell was
'Is it McDonald's?' asked one member of the public, with a second immediately guessing: 'Fries?'
READ MORE: McDonald's reveal their new April menu with all new Biscoff Frappé and the return of the Chicken Big MacAdvertisement
'Is it McDonald's?' asked one member of the public, with a second immediately guessing: 'Fries?'
A third said: 'I smell fries,' with a fourth adding: 'It smells like a Happy Meal - McDonald's?' and a fifth confidently exclaiming: 'The french fries from McDonald's'.
Being placed within 200 yards of restaurants, they cleverly gave fast food fans the push they needed to treat themselves.
Viewers were impressed with the smart campaign, with one commenter writing: 'Perfect when you roll off the night train at 7am on a Sunday.'
Another remarked: 'Wish I had a Netherlands McDonald's near me in the USA… The love that goes into Netherlands McDonald's completes the experience'.
Stijn Mentrop-Huliselan, CMO of McDonald'sNetherlands, said: 'McDonald's is all about Good Times.
'We are well known for our distinctive brand assets which are mostly visual. Smell has been proven to be more effective at sparking clear and emotional memories than images.
'With the inclusion of this next sense in our advertising, we found a new way to remind people of Good Times at McDonald's.'
Tags:
Reprint:Friends are welcome to share on the Internet, but please indicate the source of the article when reprinting it.“International Insights news portal”。http://gloriosoislands.quotesbonanza.com/content-66d099924.html
Related articles
Devout Christian doctor, 68, who punched dementia
entertainmentAn 'arrogant' doctor who punched a vulnerable patient for making a racist comment and spitting at hi ...
Read moreLady Gaga's father says he was 'attacked' outside NYC church as he slams ongoing Big Apple crime
entertainmentLady Gaga's restauranteur father slammed 'chaos' taking over the Big Apple as he revealed he was att ...
Read moreGil's excellent outing helps the Yankees defeat Baltimore 2
entertainmentBALTIMORE (AP) — Luis Gil outdueled Corbin Burnes, Oswaldo Cabrera hit a two-run homer in the fifth ...
Read more
Popular articles
- Justin Timberlake set to bring his The Forget Tomorrow World Tour to Australia in 2025
- China storm into Thomas & Uber Cup quarters as group leaders
- Zelensky, NATO chief meet on aid for Ukraine
- Muñoz strikes out seven over six innings to get 1st major league win, Marlins beat Rockies 4
- California congressman urges closer consultation with tribes on offshore wind
- Barbra Banda's 2 goals keep Orlando Pride undefeated in NWSL
Latest articles
Student fatally shot, suspect detained at Georgia's Kennesaw State University
Crysan's hat
Alaska Senate passes budget differing from House version with roughly $1,580 payments to residents
F1 'ten years' away from more Chinese drivers, Zhou
Socialite Jasmine Hartin enjoys beach snuggle with electrician hunk
Rams sign longtime Eagles backup RB Boston Scott to a 1
LINKS
- Tesla's new mega factory project in Shanghai to start construction
- Polish voters choose mayors in hundreds of cities in runoff election
- Former Duke guard Jeremy Roach indicates he will play a final college season at Baylor
- The easily missed detail in the photos of Queen Mary's children
- The Latest
- China's civil aviation sector posts record Q1 numbers
- Ship which defied Nazi U
- China's power use up 7.4 pct in March
- Zendaya reveals how icon Serena Williams reacted to seeing her new tennis
- Hurricanes get a quick boost from Evgeny Kuznetsov addition to start NHL playoffs